Dual Bottom Line Animation

This 2:48 motivational video asks viewers a number of “what if” questions regarding creating a dual bottom line culture at work.

“What if I were doing something that really mattered and helped improve the world? What if I were making a difference in the lives of other people every day? What if I were surrounded by people who understood and respected my purpose in life?”

They are assured that changing the way you think and act will transform “what ifs” into accomplishments, and that is what the dual bottom line is all about. The dual bottom line helps employees achieve the full release of human possibility by giving the same weight to their own potential and development as to corporate financial success.

The dual bottom line leaves it up to the individual to decide what he or she wants to accomplish. Viewers are encouraged to “change your behavior; turn over a new leaf and begin living a life that inspires and fulfills you; and start achieving your own goals and dreams, not just meeting the demands and expectations of someone else.”

They are also encouraged to stop thinking of work as something you have to do, but rather as a means of becoming what you want to be – a more effective team member or leader; an especially caring and thoughtful parent; a community leader making improvements in your neighborhood; a smarter more educated person.

Viewers are further encouraged to think of work as a means of achieving their own personal goals, with respect for their ability to make sound decisions and help in developing ideas for new products and services, making operations safer and more efficient and inspiring coworkers to learn something new.

Working in councils, groups and project teams, building respect, affirming diversity and learning from each other results in a tapestry of people, ideas and ambitions converging to help one another enjoy more meaningful and fulfilled lives.

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