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A Smarter Approach to Automotive Seating

Small bearings. Huge impact on comfort and safety.

Automotive seat manufactures are under constant pressure to improve passenger comfort and safety while keeping costs to a minimum. What many don’t realize is that some of the smallest details can make the biggest difference in helping them achieve their goals.

Increase the effectiveness of your design while meeting cost-saving targets

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Did you know?
80% of manufacturing costs are determined during the design phase

Case study:
Look at this example where early design changes could have lead to significant overall savings.

A buyer receives a design and purchases
familiar bearings, saving $.03 (0.05€) per part.

Manufacturing starts and the team learns the assembly can be made for $.20 less, but a different bearing is needed.

It’s too late to change designs because the bearings have already been purchased.

Instead of saving $.03 per part, the company spent an extra $.17 per part.

The entire production run cost the company $1.7M more than necessary.

This overspend could have been avoided if GGB had been included in the early stages of the design process.

GGB Car bearing solutions for automotive seating applications

Working towards solutions, together.

By working with you at the very start of the design process, we are able to review the entire seating assembly to ensure that the bearing and surrounding components are the most cost-effective.

In addition to reducing production costs and keeping the manufacturing process on track, partnering early in the design can also improve occupant comfort and reduce cabin noise.

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The GGB difference

We don’t stop with the initial sale. Our R&D, sales and engineering teams work alongside you, throughout the manufacturing process. It’s how we help to ensure each and every one of your goals is not just met, but exceeded.

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GGB automotive seat applications

The advantage of GGB products